6 Steps to Leverage Social Media for B2B Lead Generation

LinkedIn’s VP of Marketing offers more tips on how to generate leads on the site. LinkedIn has more than 830 million active users in 200 countries and regions worldwide. From 2020 to 2021, TikTok was the most downloaded app. TikTok has quickly established itself as the social media platform to watch.

With 4.70 billion worldwide users, social media is a force to be reckoned with. According to HubSpot research, 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. Explore the top trends in social media, along with opportunities, challenges, and new data to optimize social content.

People use different platforms for different reasons, and there is even preference for one platform over another based on generation. HubSpot’s free Landing Page Builder can help you seamlessly create a landing page social media b2b lead generation designed to convert. Keeping track of your different social campaigns can seem daunting, but HubSpot’s Social Media Management Software helps you run all your social campaigns from one place. Understanding different content formats will help your business’ content strategy. Your profile can also be the first thing people see.

Design user-friendly landing pages

That's why marketing leaders now allocate 12.2% of their budgets to social media. According to Gartner, 40% of B2B buyers rely on social media to inform their purchase decisions. For over a decade, Sprinklr Social has helped the world’s biggest brands reimagine social media as a growth driver with a unified platform, industry-leading AI and enterprise-grade scale. The brands pulling ahead are treating LinkedIn as a full-funnel channel, investing in native publishing, video, creator partnerships, and paid amplification as reinforcing parts of a single strategy. If they’re not, you now know where the gaps are.

TOP B2B SOCIAL MEDIA MARKETING STATISTICS 2026 #9. 72% of B2B marketers use paid social media ads

Having helped his customers win $500,000,000 in the last 12 months alone, he’s launched the first ever Proposal University where he shares best practices on writing and designing proposals. He started his first web design business at 14 and has since written four books and built an international movement around sending better proposals. Forget Word and PDF, it’s time for digital proposals that will skyrocket your sales. In search of new ways to reach customers, marketers and sales specialists often forget about what they already have in place. As you’ve already caught the attention of your “leads”, they most likely follow you on social networks.

With billions of unstructured conversations scanned and analyzed, you can see an overview of the impact your social media, PR, brand outreach, or any public-facing efforts are making. Here's a preview of a Sprinklr Insights reporting dashboard, which provides a breakdown of top keywords and language analytics for a social media campaign. For example, Microsoft uses Sprinklr Insights, a consumer intelligence platform, to glean 8.1 billion conversations from social and digital channels around remote work. Every comment, share, and mention contains valuable insights about what your customers need and how they discuss their challenges. How do you approach B2B social media marketing that makes an impact and drives your bottom line?

#4. Analyze your competitors and understand industry benchmarks

You’ll learn why it matters and what moves to make before everyone else. Foundation Labs provides you with timely, meaningful, and relevant data that enables you to grow your company in a meaningful way. Gain access to exclusive research, training, trends and support from the best marketers in the world. It is ever-changing and multifaceted, which can make navigating how to generate leads a challenge. These tools help with lead generation efforts by automating processes so you can focus on strategy and content creation. Of all the major social media platforms, Twitter is the wordiest.

Best social media platforms for lead generation: What’s right for your brand?

• B2B buyers now consume an average of nine content pieces in a typical purchase process, which reveals the increasingly important role of content in reaching buying consensus (Voice of the Buyer, 2026).
• Retargeting is a powerful strategy to re-engage leads who have engaged with your brand but have not yet converted.
• Through this definition of lead generation, it becomes clear that the process is not a siloed tactic but a strategic pillar of revenue marketing.
• When creating content to generate leads, the focus should be on buyer enablement; helping each role in the buying group navigate the process, reduce risk, and move toward consensus.

It’s the primary driver of B2B commercial performance. A LinkedIn and Ipsos 2025 B2B Marketing Benchmark surveyed 1,500 senior- and executive-level marketers across six countries to uncover how trust impacts. LinkedIn’s DR 99 domain authority means native content has a strong ranking advantage — but only if it’s structured to be found. The figures are drawn from LinkedIn and Ipsos’s 2025 B2B Marketing Benchmark, Dreamdata’s analysis of 220,000+ B2B customer journeys, and our own analysis of organic and web traffic using Ahrefs and SimilarWeb.

If you don’t currently have visibility into the second or third number, that is the finding — and it points directly to an attribution gap rather than a performance gap. But knowing how to use it effectively to grow your LinkedIn following or generate leads is a different challenge. The performance gaps between users and non-users of these formats are now large enough to be strategically decisive. Another LinkedIn report from their Creative Lab shows how brands can tell more compelling stories with Video. Specifically, brands investing in video and creator partnerships are the ones pulling ahead.

Letting user actions dictate

Social media presents a great opportunity to drive website traffic. It is the foundation of acquiring a customer audience and helping them learn more about your products and services with authentic, informative, and engaging content. Increasing your brand awareness is key to reaching your target audience. Both B2B and B2C marketers can implement a wide range of strategies to capture leads. A lead is defined as information someone shares that enables you to identify and follow up with them.

In fact, it is still quite robust, with 1.96 billion daily active users as of Q1 2022. Instagram started primarily as a photo sharing app in 2010. For example, TikTok is overwhelmingly favored by Gen Z while Instagram is favored by Millennials.